The Crusader surveyed Hard Rock International’s website, and found that 12 of its casinos around the world are identified by the name of the city rather than its regional location. While landing Hard Rock in Gary is still an achievement, the rebranding is a disturbing move that may send the wrong message to future companies seeking locations in Gary. No press release or announcement was made to inform the Crusader of the change. The Crusader discovered an online article in the NW Indiana Times website on December 18 where it said the casino will be branded –not rebranded- as the Hard Rock Northern Indiana. THE LOGO BEFORE Hard Rock Casino rebranded its venture Northern Indiana.

However late Wednesday at 10 p.m., Kearney sent this statement.

When asked whether a press release was sent out announcing the new change, Kearney did not respond. Kay Kearney, creative brand manager for Majestic Star Casino, said the change of name was made “a few weeks back.” Now, Gary will have a major Hard Rock Casino without the city’s name. Along with hundreds of cities across the globe, Gary was poised to have its name shine with a high-profile brand that’s on restaurants, casinos, hotels, sports and entertainment stadiums. News outlets ran stories with the new Hard Rock Casino Gary’s purple and beige logo. When Hard Rock International, one of the world’s most iconic global brands, first announced the project in July 2019, the complex was called the Hard Rock Casino Gary. THE CRUSADER LEARNED of the change of the Hard Rock Casino name through this press release Wednesday, January 8. The new brand name is all over the press release, which mentions the new name and the Gary address. It’s a rebranding that seemed low-key before the Crusader on Tuesday, January 7, saw the new logo, with the designation “Northern Indiana,” at the top of a press release announcing the groundbreaking that was scheduled on Thursday, January 8. One change that many people in Gary might not like is that the facility will be called the Hard Rock Casino Northern Indiana, not the Hard Rock Casino Gary, even though it will be located in the city. Hard Rock International was scheduled to break ground in Gary this week on its $400 million casino and entertainment complex. $400M venture rebranded as Hard Rock Casino Northern Indiana instead of Garyīy this time next year, folks in Gary should see something that could help the city hit the jackpot.

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